• MFA in Design

  • Alingo Loh
    Jason Harrow
    Shayna Proctor
    Treanndis Hurst

  • Sarah White - CCA Graduate Thesis Events

    Sarah White

    What if visualizing your size was as easy as approaching the item?
    Creating a sketch prototype to test visualizing size with light using Arduino.
    Exploring directional reveal options for the hangtag
    Exploring directional progressive disclosure for the hangtag. (thermochromic ink experimentation)
    Mapping interactions and the customers journey through a
    The first of several analog explorations into social media in physical environments...
    Additional analog explorations into social media in physical environments...
    TOMS app concept to inspire a sustained generosity and continues the 1:1 relationship beyond an initial purchase
    SPOT by MOR - exploring how to design for
    SPOT by MOR - exploring how to design for
    Pages-from-MORFinalDeck_Page_13

    What if visualizing your size was as easy as approaching the item?

    Creating a sketch prototype to test visualizing size with light using Arduino.

    Exploring directional reveal options for the hangtag

    Exploring directional progressive disclosure for the hangtag. (thermochromic ink experimentation)

    Mapping interactions and the customers journey through a "Future Retail Environment".

    The first of several analog explorations into social media in physical environments...

    Additional analog explorations into social media in physical environments...

    TOMS app concept to inspire a sustained generosity and continues the 1:1 relationship beyond an initial purchase

    SPOT by MOR - exploring how to design for "less screen, more seen" (3D & IxD topic studio)

    SPOT by MOR - exploring how to design for "less screen, more seen" (3D & IxD topic studio)

    Pages-from-MORFinalDeck_Page_13

    What if visualizing your size was as easy as approaching the item? thumbnail
    Creating a sketch prototype to test visualizing size with light using Arduino. thumbnail
    Exploring directional reveal options for the hangtag thumbnail
    Exploring directional progressive disclosure for the hangtag. (thermochromic ink experimentation) thumbnail
    Mapping interactions and the customers journey through a
    The first of several analog explorations into social media in physical environments... thumbnail
    Additional analog explorations into social media in physical environments... thumbnail
    TOMS app concept to inspire a sustained generosity and continues the 1:1 relationship beyond an initial purchase thumbnail
    SPOT by MOR - exploring how to design for
    SPOT by MOR - exploring how to design for
    Pages-from-MORFinalDeck_Page_13 thumbnail

    hi.sarahannewhite@gmail.com

    www.sarahannewhite.com

    Thesis Abstract

    With the prevalence of personal/mobile technology, today’s retail experience hangs precariously between brick and pixel. Forever changed are the ways brands market, set prices, manufacture, and track customer tastes. Unfortunately, more often than not, we’ve found ourselves overwhelmed; at a loss for any true emotional attachment, enjoyable sensory experience or intimacy to the objects and experiences that we collect. We’ve come now to crave a balance between curation and choice, exclusivity vs. accessibility, automation with authenticity.

    How might we celebrate and support the public (and ourselves for that matter), the new brand champions, as collaborators in such a way that encourages our sustained generosity and engagement towards not only the branded objects we collect or consume but our fellow citizens as well …while being more natural/genuine/authentic. (Think – how can they be empowered to share, promote, affect something about the physical experience)