With the prevalence of personal/mobile technology, today’s retail experience hangs precariously between brick and pixel. Forever changed are the ways brands market, set prices, manufacture, and track customer tastes. Unfortunately, more often than not, we’ve found ourselves overwhelmed; at a loss for any true emotional attachment, enjoyable sensory experience or intimacy to the objects and experiences that we collect. We’ve come now to crave a balance between curation and choice, exclusivity vs. accessibility, automation with authenticity.
How might we celebrate and support the public (and ourselves for that matter), the new brand champions, as collaborators in such a way that encourages our sustained generosity and engagement towards not only the branded objects we collect or consume but our fellow citizens as well …while being more natural/genuine/authentic. (Think – how can they be empowered to share, promote, affect something about the physical experience)